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Friday, January 12, 2007
In order to put some pop into its sponsorship of the Super Bowl XLI halftime show, Pepsi will give away a $100,000 jewel-studded soft-drink can to a lucky fan.
The sweepstakes winner also will get two Super Bowl tickets every year for life.
"The can is all blinged out," Pepsi-Cola (PEP) North America Chief Marketing Officer Cie Nicholson says of the sterling-silver can crusted with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team.
The sweepstakes winner also will get two Super Bowl tickets every year for life.
"The can is all blinged out," Pepsi-Cola (PEP) North America Chief Marketing Officer Cie Nicholson says of the sterling-silver can crusted with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team.
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